An expected utility maximizer walks into a bar...

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

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Gender Differences in Preferences

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Social Sciences, Business Economics, Economics +13

Risk Aversion and Incentive Effects

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A Theory of Rational Addiction

Gary S. Becker, Kevin Murphy · Journal of Political Economy · 1988 · 3.8K citations

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The Probability Weighting Function

Dražen Prelec · Econometrica · 1998 · 2K citations

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