Publication | Closed Access
'Parental Choice', Consumption and Social Theory: The Operation of Micro-Markets in Education
67
Citations
12
References
1994
Year
Consumer EconomicsSocioeconomicsSocial TheoryConsumer ResearchEducationPostmodern SocietyConsumer CultureSociology Of EducationManagementEducation MarketEconomicsConsumerismConsumption SystemAdvertisingMarketingSecondary SchoolConsumer ScienceSociologyBusiness'Parental ChoiceEducation PolicyMicroeconomicsEducation Economics
Abstract Using key writings in the sociology of consumption and consumerism and analyses of the nature of postmodern society, this paper considers how parents decide upon a secondary school and the nature of their engagement with the education market. Key words: ChoiceConsumerismConsumptionMarketPostmodernismProduction
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