Public Signs as Narrative in Japan

Abstract

Public signs (both advertising and informational) are analyzed here as narrative. This allows us to see the parallels between abbreviated texts in public spaces and extended discourse that has a long history of analysis. It also reveals parallels between literary and linguistic treatment of discourse. Included in the analysis is a description of how reference and indexicality function in the discourse we see all around us on what might be called ‘the linguistic landscape’, as well as how point of view operations, focalization, and voice are manipulated to authors' specific ends.