How Investor Relations Contributes to the Corporate Bottom Line

Abstract

Investor relations officers say that one of the biggest challenges of their work is proving to the senior management that investor relations contributes value to the organization. This study provides an initial step in evaluating investor relations' contribution to an organization's bottom line. The study first offers a theoretical overview of academic and professional literature dealing with the contribution of investor relations to the organizational bottom line. Second this theoretical overview serves as a starting point for an empirical investigation organized as a Delphi panel. Investor relations officers from corporations and investor relations agencies were recruited to participate in the panel and share their practical insights in response to the theoretically identified indicators of investor relations value. As a result, the study found 4 key areas of investor relations contribution: fair share price, improved liquidity of stock, enhanced analyst coverage, and building and maintaining investor relationships.