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Experimental examination of the effects of televised motor vehicle commercials on risk-positive attitudes, emotions and risky driving inclinations

MarketingRisk CommunicationBehavioral SciencesRisky Driving InclinationsBehavioral Decision MakingDriver BehaviorBiasSocial PsychologyManagementConsumer ResearchSocial SciencesRisk-positive AttitudesExperimental ExaminationAdvertisingPersuasionPsychologyAttitude Theory