Acta Psychologica · 1995 · 39 citations · 1 references
BusinessDecision SciencesEconomicsBehavioral EconomicsDecision TheoryMicroeconomicsUtility Elicitation MethodsUtility FunctionsUtility TheoryExpected Utility MaximizationExpected Utility Theory
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Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations