The role of paradoxical logic in innovation: The case of Intel

Abstract

Logic paradigms are deeply rooted underlying assumptions that are used to frame thinking, decisions, and processes. We compare the fundamental assumptions of two logic paradigms—formal logic and paradoxical logic—and discuss the implications of these assumptions for innovation and change. Using Intel as an example, we suggest that paradoxical logic can enhance the innovative processes of high-technology firms, can help these firms to deal effectively with change, and, when combined with formal logic, can enhance firm performance. We derive three propositions from our analysis of Intel to guide future research.