Corporate constructs: To what extent are personal constructs personal?

Abstract

Abstract We propose the existence of corporate constructs (specialized techniques and forms of thought). Corporate constructs are not social constructs, and the idea of a corporate construct does not contradict Kelly's requirement that an individual is a site of decision making. We explore the differences between conceptions of personal and social constructs, highlighting some of their limitations. Corporate constructs are suggested as a way of dealing with these limitations.