IEEE Communications Magazine · 1991 · 21 citations · 2 references
ManagementMarketingMarketing ManagementComputer NetworksDigital StrategyTechnology StrategyBroadband PolicyCommunication NetworksCommunication SystemsNetwork ArchitectureTelecommunications PolicyBroadband AdoptionBroadband NetworksTelecommunications Network Upgrading
The industry strategy to introduce broadband ISDN is addressed. This strategy is placed within a marketing context, and possible ramifications are considered. It is suggested that the current vision of a complex, multifeatured network rolling out in 1994 may be overly ambitious and still not meet end-user needs. An alternate strategy based on a minimal technical solution is derived and discussed.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>
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