Expo 2010 Shanghai China: a signature chapter of the Huangpu Riverfronts Trilogy

Abstract

Purpose Over decades, mega‐events have enjoyed increasing global popularity as catalysts of significant urban renewal both on and beyond the event grounds. Nevertheless, although some mega‐events are exemplary in their transformation of some places, post‐event failure of others highlight a lack of long‐range planning. Yet, such a paradoxical relationship between spectacularity and sustainability has, so far, received little in‐depth analysis. Building upon the Yin‐Yang theory, the purpose of this paper is to identify the Triple‐C gap and argues that planning for mega‐event led renewals (MELRs) is an issue of dualism rather than dichotomy. Design/methodology/approach This paper adopts the multiple‐case study approach. Two methodological steps are taken to seek a greater understanding of the issue at global and local scales. One is a review of eight mega‐event cases in the West to identify post‐event sustainability challenges. The other explores these challenges through an examination of the Expo 2010 development as a chapter of the Huangpu Riverfronts Renewal in Shanghai China. Findings The eight historical cases and Expo 2010 unanimously challenge the dichotomy between event staging and post‐event sustainability. It is therefore high time for future client organizations to rethink how to find a convergence. Practical implications With lessons drawn, the article concludes that planning an MELR should be pre‐post oriented and serve as a catalyst for broader‐scale improvements. Originality/value This pioneering study constitutes a much‐needed reference for future mega‐event hosts to rethink their commitment to MELDs, which will hopefully spark more interdisciplinary interest.