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Behavioral Factors Affecting Students’ Intentions to Enroll in Business Ethics Courses: A Comparison of the Theory of Planned Behavior and Social Cognitive Theory Using Self-Identity as a Moderator

Sales EthicsBehavioral SciencesBehavioral FactorsMotivationPsychologyBusiness Ethics CoursesBusinessTeaching EthicBusiness EthicsOrganizational BehaviorPlanned BehaviorEthic Education