Party Identification and Negative Advertising in a U.S. Senate Election

Abstract

Journal Article Party Identification and Negative Advertising in a U.S. Senate Election Get access James B. Lemert, James B. Lemert 1Department of Journalism, University of Oregon, USA Search for other works by this author on: Oxford Academic Google Scholar Wayne Wanta, Wayne Wanta 1Department of Journalism, University of Oregon, USA Search for other works by this author on: Oxford Academic Google Scholar Tien-Tsung Lee Tien-Tsung Lee 2Department of Communication, Hawaii Pacific University, USA Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 49, Issue 2, June 1999, Pages 123–134, https://doi.org/10.1111/j.1460-2466.1999.tb02797.x Published: 07 February 2006