A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior - Concepedia

Concepedia

Publication | Closed Access

A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior

91

Citations

67

References

2013

Year

Yuhei Inoue, Aubrey Kent

Journal of Business Ethics

ManagementConsumer ResearchBusinessSocial MarketingConsumer BehaviorMarketing TheoryConceptual FrameworkMarketingCorporate Social Marketing

References

	Year	Citations

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