The psychology and economics of demand.

A BEHAVIORAL MODEL OF RATIONAL CHOICE

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations

Social Sciences, Behavioral Sciences, Economics +11

The General Theory of Employment, Interest and Money.

Joseph A. Schumpeter, John Maynard Keynes · Journal of the American Statistical Association · 1936 · 14.6K citations

Social Sciences, Business Economics, Economics +10

A Theory of the Allocation of Time

Gary S. Becker · The Economic Journal · 1965 · 10.2K citations

Social Sciences, Business Economics, Economics +15

Science and Human Behavior

Ernest Kilzer, B. F. Skinner · The American Catholic Sociological Review · 1953 · 9K citations

Social Sciences, Psychology, Sociology +11

The General Theory of Employment, Interest and Money, <i>by John Maynard Keynes</i>

Benjamin Haggott Beckhart · Political Science Quarterly · 1936 · 6.4K citations

Social Sciences, Economics, Economic History +7