<i>Glee</i>Fandom and Twitter: Something New, or More of the Same Old Thing?

Abstract

This study extends critical television studies research by examining the emergence of Glee fan practices on Twitter and the implications these practices have for both producers and consumers. Highlighting the intricacies of the fan behaviors as regulated by Twitter as the medium, this research argues that the narratives developed through transmedia storytelling by fans on Twitter work to both support the notion of participatory culture and yet, in the creation of these fan projects, also reinforce the consumer behavior that marketed programming depends upon when strategizing about targeting audience viewership decisions.