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The nature and structure of correlations among Big Five ratings: The halo-alpha-beta model.
287
Citations
35
References
2009
Year
Halo FactorBig FiveSocial PsychologyConsumer ResearchSocial InfluenceHalo-alpha-beta ModelPsychometricsStable BiasSelf-monitoringSocial SciencesPsychologyBiasSelf-esteemPsychological EvaluationBehavioral SciencesApplied Social PsychologyPersonality PsychologySelf-assessmentHalo Bias
In light of consistently observed correlations among Big Five ratings, the authors developed and tested a model that combined E. L. Thorndike's (1920) general evaluative bias (halo) model and J. M. Digman's (1997) higher order personality factors (alpha and beta) model. With 4 multitrait-multimethod analyses, Study 1 revealed moderate convergent validity for alpha and beta across raters, whereas halo was mainly a unique factor for each rater. In Study 2, the authors showed that the halo factor was highly correlated with a validated measure of evaluative biases in self-ratings. Study 3 showed that halo is more strongly correlated with self-ratings of self-esteem than self-ratings of the Big Five, which suggests that halo is not a mere rating bias but actually reflects overly positive self-evaluations. Finally, Study 4 demonstrated that the halo bias in Big Five ratings is stable over short retest intervals. Taken together, the results suggest that the halo-alpha-beta model integrates the main findings in structural analyses of Big Five correlations. Accordingly, halo bias in self-ratings is a reliable and stable bias in individuals' perceptions of their own attributes. Implications of the present findings for the assessment of Big Five personality traits in monomethod studies are discussed.
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