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The Random Probe: A Technique for Evaluating the Validity of Closed Questions
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1966
Year
'Random ProbesEngineeringParticipant ObservationSampling TechniquePublic OpinionOn-line TestingJournalismSurvey (Human Research)Language TestingRandom ProbeFamiliar DilemmaConversation AnalysisTestabilityStatisticsReliabilityCognitive ScienceQuestion AnsweringTest DevelopmentTesting TechniqueInterview QuestionsCultureSoftware TestingWeb Survey MethodClosed QuestionsQuantitative Social Science ResearchArtsSurvey Methodology
The familiar dilemma of open versus closed interview questions becomes especially acute when surveys are undertaken outside middle-class American society. Inevitable ignorance of the subtleties of another culture leads the researcher toward an open-ended approach, while his experience with the difficulties of channeling diverse free responses into a useful frame of reference and of coding enormous masses of verbal data encourages him to rely on closed questions. The method of 'random probes suggested here is intended to allow a survey researcher to eat his cake and still have a little left over.