Agriculture and Agricultural Science Procedia · 2015 · 41 citations · 16 references
Applied EconomicsEconomic DevelopmentSme PerformanceFoodservice SystemCompetitive AdvantageProductivity ImprovementProductivitySmall And Medium EnterprisesYogyakarta ProvinceManagementFood ProductsFood InnovationManagement AnalysisStrategic ManagementFood QualityMarketingBusiness GrowthBusinessBusiness StrategyHybrid McdmMarketing Strategy
Small and Medium Enterprises have a central role for national economic. Unfortunately, it still has a domain of low productivity, as well as for SMEs on food products. This study is aimed to identify the factors that influence performance in correspond to increase the productivity of SME on food products. The analysis is based on a fuzzy DEMATEL and ANP as a hybrid MCDM. The objects are SMEs on food products located at Yogyakarta province, Indonesia. The result shows that the most critical factor of the SME performance is human resource. This finding also supports argument that non-monetary reasons play more important role than financial reasons.
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A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications
Yuping Yang, How‐Ming Shieh, Jun-Der Leu et al. · 2008 · 463 citations