Consumer Ethnocentrism, Attitudes, and Purchase Behavior

Abstract

Abstract Consumer ethnocentrism (CE) is an important area of study in cross-cultural consumer research. Since the CETSCALE was published (Shimp and Sharma 1987), studies have used the scale in a variety of research contexts. The scale's importance stems, in part, from its predictive properties. Specifically, CETSCALE scores have been shown to affect consumers' beliefs, attitudes, and behavioral intentions toward foreign-made products (Netemeyer, Durvasula, and Lichtenstein 1991; Shimp and Sharma 1987). This paper builds on earlier contributions to propose a CE nomological model. Income, CE, and general product attitudes predict the proportion of locally produced and import products purchased by a sample of Israeli consumers. The findings suggest that the three antecedents, in different combinations, affect purchase behaviors for the products studied.