When prophecy bends: The preference–expectation link in U.S. presidential elections, 1952–1980.

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8

Studies of independence and conformity: I. A minority of one against a unanimous majority.

Solomon E. Asch · The Psychological Monographs · 1956 · 4.2K citations

Social Sciences, Social Psychology, Sociology +12

Attitudes and Cognitive Organization

Fritz Heider · The Journal of Psychology · 1946 · 3.7K citations

Social Sciences, Psychology, Social Psychology +5