Interpreting the Impact of Perceived Privacy and Security Concerns in Patients' Use of Online Health Information Systems

Abstract

In this paper the authors examine the various models in the medical domain and the communities that proliferate around these web models. Given that several of these business models have failed, while others continue to exist, it is argued that the key is to understand the individual consumer motivators and inhibitors for such knowledge. In this paper the authors systematically develop a theoretical model to understand such motivators and inhibitors of individuals' obtaining health related information online. The focus of this study is the manner in which individual consumers' use online sources to obtain health and other related medical information.