Market image as a function of consumer group and product type: A quantitative approach. - Concepedia

Concepedia

Publication | Closed Access

Market image as a function of consumer group and product type: A quantitative approach.

29

Citations

2

References

1973

Year

Alan Pohlman, Samuel Mudd

Journal of Applied Psychology

MarketingMarket ImageEconomicsConsumer Decision MakingProduct TypeManagementBusinessConsumer ResearchConsumer BehaviorMarketing TheoryBrand AwarenessConsumer AppealAdvertisingConsumer Group

References

	Year	Citations

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