Concepedia

Nasty or Nice? Explaining Positive and Negative Campaign Behavior in Taiwan

Jonathan Sullivan, Eliyahu V. Sapir

The China Journal · 2012 · 15 citations · 0 references

Concepts

Social SciencesCommunicationPolitical BehaviorPublic OpinionCampaign BehaviorNegative AdvertisingNegative CampaigningNegative Campaign AdvertisingNegative Campaign CoverageNegative Campaign MessagingNegative Campaign ReportingNegative Political Messages