Addictive Behaviors · 2011 · 97 citations · 42 references
Public HealthBehavioral SciencesPsychologyBehavior AnalysisBehavior Change TheorySubstance Use PreventionAlcohol Use DisorderAlcohol Use ReductionBehaviorDrinking BehaviorSubstance Abuse PreventionTheory Of Planned BehaviorAlcohol Consumption PatternsCollege Drinking PreventionDrinking InitiationDrinking Motivation
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations