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A dual-process approach to health risk decision making: The prototype willingness model

Medical Decision MakingPreventive MedicineBehavioral Decision MakingHealth EconomicsPrototype Willingness ModelDecision AidRisk ManagementManagementMedical Decision AnalysisRiskbenefit RatioDecision AnalysisPublic HealthDual-process ApproachDecision ScienceDecision TheoryHealth Services ResearchRisk DecisionsBehavioral Economics