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Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services

MarketingInternational ManagementInternational Business StrategyBusiness IntelligenceService StudyManagementBusinessService InternationalisationService ScienceInformation-intensive Soft ServicesService IntegrationInternational OrganizationInformation ManagementInternationalizationInternational BusinessGlobal StrategyGlobalization