Networks of Relations and Word-of-Mouth Communication - Concepedia

Concepedia

Publication | Open Access

Networks of Relations and Word-of-Mouth Communication

DOI Full Paper Access

17

Citations

62

References

2010

Year

Giancarlo Spagnolo, Steffen Lippert

SSRN Electronic Journal

Viral MarketingSocial MediaInteractive MarketingWord-of-mouth CommunicationManagementConsumer ResearchMarketing CommunicationCommunicationSocial NetworkArtsMarketingSocial Network Analysis

References

	Year	Citations

Page 1