Bridging the Research-Practice Gap in Climate Communication

Abstract

Recent evidence suggests that a research-practice gap exists for climate change communication, whereby practitioners are not making optimal use of knowledge that exists and scholars are not answering questions most relevant to practitioners. Closer collaboration between academics and practitioners is one way to close this gap. We recount our collaboration with a group of Sierra Club staff and volunteers working to improve their climate advocacy and organizing activities. From our collaboration, four ways of improving future collaborations emerged, relating to broad versus narrow applicability of communication recommendations, strategy versus tactics, academic versus experiential knowledge, and proactive versus reactive support.