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The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes

Behavioral Decision MakingConsumer StudyConsumer ResearchCommunicationOnline Customer BehaviorManagementConsumer BehaviorUser PerceptionGame DesignConsumer TelepresenceUser ExperiencePersuasionConsumer AppealMarketingAdvertisingInteractive MarketingExperience AttributesHuman-computer InteractionArtsConsumer Attitude