National Culture and Information Technology Product Adoption

Abstract

National culture is likely to play a role in Information Technology (IT) adoption. Data from a large scale study of national culture are used to predict the adoption of six information technologies -- PC, Telephone, Cell Phone, Fax, the Internet, and Pager — over a ten year period in thirty one nations. The results show that even after controlling for national economic and social differences, national cultural dimensions significantly predict most IT product adoptions.