How do consumers evaluate risk in financial products?

On the psychology of prediction.

Daniel Kahneman, Amos Tversky · Psychological Review · 1973 · 6.3K citations

Social Sciences, Behavioral Sciences, Psychology +16

Status quo bias in decision making

William Samuelson, Richard Zeckhauser · Journal of Risk and Uncertainty · 1988 · 5.9K citations

Management, Psychology, Social Psychology +14

Subjective probability: A judgment of representativeness

Daniel Kahneman, Amos Tversky · Cognitive Psychology · 1972 · 4.9K citations

Social Sciences, Psychology, Probability Theory +11

Belief in the law of small numbers.

Amos Tversky, Daniel Kahneman · Psychological Bulletin · 1971 · 3.3K citations

Social Sciences, Behavioral Sciences, Psychology +7

Mental accounting matters

Richard H. Thaler · Journal of Behavioral Decision Making · 1999 · 3.1K citations

Business, Accountancy, Accounting +8