Degree centrality and eigenvector centrality in twitter

Abstract

Network formed between users in a social media can be used to encourage information spreading among them. This research applied Social Network Analysis which further can be used to social media marketing to improve the marketing process effectively. Based on previous research, information spreading speed among the social media is affected by the users' activity connection which can be represented in centrality value. The centrality value itself is very affected by the graph structure and weights. This research applied degree and eigenvector centrality to observe the effect of centrality value for twitter data. The result shows that there is significant difference among 10 most influential users. This result will be used for the future research that will be focused in small and medium enterprise (SME) twitter data.