Massachusetts’ advertising against light cigarettes appears to change beliefs and behavior

The Cigarette Papers

Simon Chapman · BMJ · 1996 · 340 citations

Public Health, Marketing, Advertising +16

Smokers’ misperceptions of light and ultra-light cigarettes may keep them smoking

Lynn T. Kozlowski, Marvin E. Goldberg, Berwood Yost et al. · American Journal of Preventive Medicine · 1998 · 177 citations

Public Health, Health Behavior, Psychology +11

Smokers' knowledge and understanding of advertised tar numbers: health policy implications.

Joel B. Cohen · American Journal of Public Health · 1996 · 71 citations · Full text

Public Health, Health Behavior, Health Promotion +13

Cigarette smoking before and after an excise tax increase and an antismoking campaign--Massachusetts, 1990-1996.

PubMed · 1996 · 60 citations

Public Health, Health Education, Health Promotion +17

Smokers are unaware of the filter vents now on most cigarettes: results of a national survey

Lynn T. Kozlowski, Margaret Goldberg, Berwood Yost et al. · Tobacco Control · 1996 · 46 citations · Full text

Public Health, Health Behavior, Behavioral Epidemiology +10