Opinion divergence as a strategy to avoid being miscast.

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 20.3K citations

Social Sciences, Psychology, Social Psychology +12

Foundations of Social Psychology.

Gary I. Schulman, EDWARD E. JONES, Harold B. Gerard · American Sociological Review · 1968 · 865 citations

Social Sciences, Psychology, Social Psychology +9

When dissonance fails: On eliminating evaluation apprehension from attitude measurement.

Milton J. Rosenberg · Journal of Personality and Social Psychology · 1965 · 463 citations

Social Sciences, Psychology, Social Psychology +13

Opinion change and communicator-communicatee similarity and dissimilarity.

Ellen Berscheid · Journal of Personality and Social Psychology · 1966 · 166 citations

Social Sciences, Communication, Social Psychology +11

Rejection as a consequence of perceived similarity.

David W. Novak, Melvin J. Lerner · Journal of Personality and Social Psychology · 1968 · 159 citations

Social Sciences, Psychology, Social Psychology +8