Journal of Business Strategy · 2003 · 15 citations · 0 references
BusinessEntrepreneurshipInternational BusinessBusiness StrategyCompetitive AdvantageForeign Direct InvestmentCross-border Market EntryInternational ExpansionInternational Growth StrategyInternational Market Entry StrategiesInternational Strategic AlliancesMultinational Enterprise StrategyAlliance Management StrategyEntry Strategy ImplementationGlobal Market Entry StrategyInternational Business RelationshipsMarket Entry AlliancesNew Venture InternationalizationRecognition Of Foreign CompaniesStrategic Alliances For Entry
China may be the world’s largest growth market, but it has not always been hospitable to foreign companies. This appears from a survey of 381 managers of foreign companies active in China done by the Center for International Business of Universiteit Nyenrode, Breukelen, the Netherlands. The survey highlighted eight major hurdles that foreign businesses in China must understand and the most effective entry strategy to overcome them – the alliance strategy. Working the Chinese market requires, in addition, entrepreneurship, a fair share of common sense, luck and patience.