Schematic effects of social attitudes on information processing and recall.

Self-schemata and processing information about the self.

Hazel Rose Markus · Journal of Personality and Social Psychology · 1977 · 3.8K citations

Social Sciences, Psychology, Social Psychology +14

The principle of congruity in the prediction of attitude change.

Charles E. Osgood, Percy H. Tannenbaum · Psychological Review · 1955 · 1.7K citations

Social Sciences, Psychology, Social Psychology +9

Multiple regression as a general data-analytic system.

Jacob Cohen · Psychological Bulletin · 1968 · 1.1K citations

Natural Sciences, Biostatistics, Psychometrics +11

Assimilation and contrast effects in reactions to communication and attitude change.

Carl I. Hovland, O. J. Harvey, Muzafer Sherif · Journal of Abnormal & Social Psychology · 1957 · 654 citations

Social Sciences, Communication, Social Psychology +8

Traits as prototypes: Effects on recognition memory.

Nancy Cantor, Walter Mischel · Journal of Personality and Social Psychology · 1977 · 622 citations

Social Sciences, Psychology, Social Psychology +10