Recruitment of First‐Generation Latinos in a Rural Community: The Essential Nature of Personal Contact

The purpose of this article is to report on the success of various recruitment activities for a behavioral observation study with Spanish‐speaking Latino families in a rural community in the western United States. Recruitment activities are pivotal to research to research because the enormous impact to the quality of the sample and, thus, the quality of the answers to the questions posed by the research. Recruitment can be especially challenging for researchers working with ethnic minorities due to a historical legacy of mistreatment by researchers that has led to healthy reticence to participate in research investigations. The present research presented unique challenges in that the data collection (1) took place in a rural community, (2) sought participation of a recent immigrant population, and (3) required videotaping. Data were collected from 50 families in a western rural community. After multiple recruitment strategies were used, the research team learned that word of mouth and use of existing community resources were the most powerful recruitment strategies. However, participant reports suggest that the other recruitment strategies helped familiarize participants with the study and potentially strengthened the influence of word of mouth referrals. Important differences were found between the easy‐to‐recruit and the hard‐to‐recruit samples within this study that support engagement in multiple recruitment strategies.