Communication Monographs · 2003 · 59 citations · 0 references
Social SciencesHealth BehaviorHealth EducationHealth CommunicationPersuasionSubstance Use PreventionDrug AdvertisingDrug Information CommunicationDrug PromotionHealth PersuasionMessage DesignSubstance Abuse PreventionAnti-drug CampaignsAnti-drug NormsHealth Promotion MessagesMedication Awareness CampaignsPersuasive Health Communication