COMPETITIVE STRATEGY, ENVIRONMENTAL SCANNING AND PERFORMANCE: A CONTEXT SPECIFIC ANALYSIS OF THEIR RELATIONSHIP

Abstract

This study examines the scanning/strategy relationship in the context‐specific setting of the health care industry. It extends the current research on the strategy/scanning relationship to include performance. Results confirm the moderating role played by environmental scanning activities in the strategy/performing relationship, thus providing further evidence for the contingency relationship among the environment, the organization's internal processes, and performance.