American Psychologist · 1990 · 35 citations · 5 references
Social SciencesPsychologySocial PsychologyExperimental DesignExperimental PsychologyMemoryOperant ConditioningStudent Self-regulation
Stanley Milgram's (1974) observations on obedience to authority have exerted a great deal of influence on such diverse disciplines as social psychology, holocaust studies, and political science. In Milgram's basic paradigm, a subject walks into a laboratory believing that he or she is about to take part in a study of memory and learning. After being assigned the role of a teacher, the subject is asked to teach word associations to a fellow subject (who in reality is a collaborator of the experimenter). The teaching method, however, is unconventional—administering increasingly higher electric shocks to the learner. Once the presumed shock level reaches a certain point, the subject is thrown into a conflict. On the one hand, the strapped learner demands to be set free and appears to suffer pain, and continuing the experiment may pose a risk to his or her health. On the other hand, the experimenter, if asked, insists that the experiment is not as unhealthy as it appears to be, and that the teacher must go on. In sharp contrast to the expectations of professionals and laymen alike, some 65% of all subjects continue to administer shocks up to the very highest levels.
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Judgment under Uncertainty: Heuristics and Biases
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