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Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping

Customer SatisfactionOnline Customer BehaviorDigital MarketingTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementBusinessConsumer ResearchAdoption DurationSocial InfluenceConsumer BehaviorPost-adoption Online ShoppingTechnology AdoptionMarketingBuying BehaviorOnline Purchase Intensity