Concepedia

How public relations agencies in Greece respond to digital trends

Amalia Triantafillidou, Prodromos Yannas

Public Relations Review · 2014 · 16 citations · 5 references

Concepts

Social SciencesCommunicationPublic AdministrationDigital TransformationPolitical Public RelationsPublic RelationsDigital MediaDigital Public AdministrationDigital Public RelationsNew MediaPublic Relations In OrganizationsPublic Relations TheoryDigital Public CommunicationDigital Public SphereDigital-era Public Management

References

5

How European PR practitioners handle digital and social media

Piet Verhoeven, Ralph Tench, Ángeles Moreno et al. · Public Relations Review · 2011 · 102 citations

Social Sciences, Communication, Media Studies +5

Social media adoption among Turkish public relations professionals: A survey of practitioners

Ümit Atabek · Public Relations Review · 2011 · 90 citations

Social Sciences, Communication, Media Studies +9

Online public relations: The adoption process and innovation challenge, a Greek example

Philip J. Kitchen, Anastasios Panopoulos · Public Relations Review · 2010 · 58 citations

Social Sciences, Communication, Innovation Management +10

Marketing, public relations, and how Web 2.0 is changing their relationship: A qualitative assessment of PR consultancies operating in Spain

Elisenda Estanyol i Casals · Public Relations Review · 2012 · 37 citations

Social Sciences, Marketing, Marketing Management +10

Public relations activity in the new media in Israel 2012: Changing relationships

Tamar Lahav · Public Relations Review · 2014 · 14 citations

Social Sciences, Communication, Political Communication +10