The Delay Hypothesis: The Manifestation of Media Effects Over Time

Abstract

A between-participants experiment (N = 147) tested for the presence of a delayed effect following exposure to an episode of a legal drama that contained false information. Participants were more likely to endorse false beliefs if they were queried two weeks after watching the program rather than immediately following exposure. The relationship between time and false belief endorsement was found to be moderated by perceived reality of the program. Consistent with the delay hypothesis, those who perceived the legal drama to be unrealistic following exposure had significantly higher false belief scores at Time 2.