Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences

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Computing, Computer Science, Data Mining +16

A User's Guide to Principal Components

Stefan D. Leigh, J. Edward Jackson · Technometrics · 1993 · 3.4K citations

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EEG analysis based on time domain properties

Bo Hjorth · Electroencephalography and Clinical Neurophysiology · 1970 · 1.5K citations

Engineering, Electrical Engineering, Neuroscience +14

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

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Social Sciences, Economics, Marketing +16

Neuroeconomics: Decision Making and the Brain

Matthew F. S. Rushworth, Mark E. Walton · Neuron · 2009 · 663 citations · Full text

Life Sciences, Neuroscience, Psychology +12