Human prosaccades and antisaccades under risk: effects of penalties and rewards on visual selection and the value of actions

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Toward a positive theory of consumer choice

Richard H. Thaler · Journal of Economic Behavior & Organization · 1980 · 5.6K citations

Social Sciences, Economics, Marketing +14

Neural correlates of decision variables in parietal cortex

Michael L. Platt, Paul W. Glimcher · Nature · 1999 · 1.8K citations

Life Sciences, Neurobiology, Neuroscience +16

Inhibition of return: Neural basis and function

Michael I. Posner, Robert D. Rafal, Lisa S. Choate et al. · Cognitive Neuropsychology · 1985 · 1.5K citations

Medicine, Neuroscience, Psychology +13

Lateral habenula as a source of negative reward signals in dopamine neurons

Masayuki Matsumoto, Okihide Hikosaka · Nature · 2007 · 1.3K citations

Life Sciences, Neurobiology, Neuroscience +15