Electronic Markets · 2005 · 320 citations · 19 references
BusinessInformation SystemsManagement Information SystemsCustomer Relationship ManagementE-commerce SystemsSmall Business ManagementE-commerce Business ModelsE-commerce ManagementE-commerce StrategyOnline Consumer BehaviorSmall BusinessTechnology AdoptionAdoption ProcessE-commerce AdoptionMedium-sized Enterprise AdoptionSmall Enterprise AdoptionTechnology Acceptance
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User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations