Financial versus health motivation to quit smoking: A randomized field study

Cigarette Smoking Among Adults--United States, 2003

JAMA · 2005 · 1.5K citations

Public Health, Health Sciences, Preventive Medicine +11

A Randomized, Controlled Trial of Financial Incentives for Smoking Cessation

Kevin G. Volpp, Andrea B. Troxel, Mark V. Pauly et al. · New England Journal of Medicine · 2009 · 844 citations · Full text

Public Health, Health Promotion, Preventive Medicine +15

The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice

Alexander J. Rothman, Roger D. Bartels, Jhon Wlaschin et al. · Journal of Communication · 2006 · 763 citations

Social Sciences, Health Behavior, Health Promotion +17

Stimulus Sampling and Social Psychological Experimentation

Gary L. Wells, Paul D. Windschitl · Personality and Social Psychology Bulletin · 1999 · 688 citations

Social Sciences, Psychology, Social Psychology +17

Opportunity Cost Neglect

Shane Frederick, Nathan Novemsky, Jing Wang et al. · Journal of Consumer Research · 2009 · 324 citations · Full text

Social Sciences, Economics, Marketing +11