Exploring Negative Dimensions of Organization-Public Relationships (NOPR) in Public Relations

Abstract

Although much research on organization–public relationship (OPR) has been conducted in public relations, negative relational features have been researched less extensively. It is imperative to identify negative relational components for restoring the damaged relationships between organization and publics and to understand how negative OPR (NOPR) can hamper public relations efforts. This study focused on exploring dimensions of NOPR through a systematic scale development process. In this study, four dimensions of NOPR—dissatisfaction, distrust, control dominance, and dissolution—were identified and the twenty-two-item scale was statistically reliable and valid. It was also shown that NOPR influenced Public’s Communication Behavior (PCB).