Decision Support Systems · 2012 · 68 citations · 44 references
Social SciencesCommunicationSocial PsychologyBehavior Change TheoryPersuasionSocial InfluenceOnline CommunitiesOnline Community ManagementOnline Consumer BehaviorTheory Of Planned BehaviorUser RetentionVirtual CommunitiesContinued Use IntentionTrust In Online CommunitiesTrust In Virtual Communities
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Exchange and Power in Social Life.
Robert Bierstedt, Peter M. Blau · American Sociological Review · 1965 · 13.8K citations