Moral obligation and attitudes: Their relation to behavioral intentions.

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Measurement Theory, Behavioral Decision Making, Measurement +4

The prediction of behavior from attitudinal and normative variables

Icek Ajzen, Martin Fishbein · Journal of Experimental Social Psychology · 1970 · 860 citations

Normative Analysis, Behavioral Sciences, Behavioral Decision Making +7

The prediction of behavioral intentions in a choice situation

Icek Ajzen, Martin Fishbein · Journal of Experimental Social Psychology · 1969 · 535 citations

Behavioral Sciences, Experimental Decision Making, Behavioral Decision Making +8

An informational approach to altruistic behavior.

Richard J. Pomazal, James Jaccard · Journal of Personality and Social Psychology · 1976 · 240 citations

Behavioral Sciences, Behavioral Decision Making, Prosocial Behavior +11

Comparison of three models for predicting altruistic behavior.

Miron Zuckerman, Harry T. Reis · Journal of Personality and Social Psychology · 1978 · 186 citations

Behavioral Decision Making, Behavioral Outcome, Social Psychology +16